![]() (In fairness, Google has taken some steps to reduce online tracking in recent years, such as starting to phase out third-party cookies on the Chrome browser.)īrave also can ride the wave of the decentralized internet movement, which only figures to grow as Web3 and blockchain technologies become more mainstream. “ no interest in privacy, because their business is built on mass collection and exploitation of information,” Sridhar Ramaswamy, Google’s former advertising chief and the cofounder of ad-free search engine Neeva, said in an interview with Axios earlier this week. While Americans continue to show great faith in the Alphabet unit-Morning Consult surveys showed Google was the most trusted brand in the world in 2021-large tech companies are increasingly under siege from antitrust regulators, policymakers, and consumers over their data harvesting practices. If Brave lives up to its privacy promises-an issue that snagged DuckDuckGo last month-the company could find itself firmly in the Big Tech backlash zeitgeist. That said, Brave’s approach gives it a narrow window for swiping searchers. Bing and Yahoo don’t report their annual totals, but their market share exceeds DuckDuckGo by a factor of five and two, respectively, per StatCounter. ![]() DuckDuckGo, for example, reported 35.3 billion queries in 2021. When Alphabet listed its potential search engine competitors in its 2021 annual report, Brave didn’t even warrant a mention.Įven smaller rivals boast much more search traffic than Brave. StatCounter estimates that Google owns 92.5% of global search market share, a figure that has barely budged over the past decade. Google parent Alphabet doesn’t release search engine usage data, but in its 2021 SEC annual report, the company said it processed trillions of searches and raked in $149 billion in search-related revenue. While Pujol’s product is on the rise, it’s far too early to forecast a Brave new world order dawning in search. “The Web is changing, and our incredible growth shows that there is demand for a new player that puts users first.” ![]() “Since launching one year ago, Brave Search has prioritized independence and innovation in order to give users the privacy they deserve,” the company’s chief of search, Josep Pujol, said in a statement. If its current monthly growth rate keeps up, Brave Search could approach 10 billion searches over the next 12 months. While the site does contain ads, they’re featured less prominently.Īs Brave’s eponymous search engine marked its first full year in operation Wednesday, the company reported that users have already logged a not-too-shabby 2.5 billion searches. ![]() Brave doesn’t track your online activity for the purposes of microtargeting ads or selling your data. It’s why Brave Software, one of the most intriguing arrivals to the hilariously one-sided search engine wars, might stand a puncher’s chance at snagging a slice of Google’s market share.īrave, a San Francisco–based outfit cofounded by former Mozilla leader Brendan Eich and software developer Brian Bondy, promotes its search engine as the privacy-focused alternative to Big Tech giants like Google and Microsoft’s Bing. But there’s no denying that Google’s cash cow search engine continues to evolve in ways destined to draw complaints-and competition. The objective merits of this subjective sentiment are up for debate, as Warzel’s article details. While we remain hooked on Google Search, we want it to feel less like an infomercial. As The Atlantic’s Charlie Warzel wrote earlier this week, some Google Search users (myself included) feel the ubiquitous tool has been overtaken by annoying ads and SEO gobbledygook.
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